Change Competency

Being good at change is what lets you be good at everything else.

Not only is change happening faster than ever before, but nearly every strategy requires people to do something differently. This means that being "good" at change isn't optional. In fact, since most people tend to resist change, it means that it's likely that a good portion of your employees are working against you.

You can turn this around when you make sure that change happens in the right way. We've been helping organizations succeed with change for nearly two decades, and we've found there are several things you can do to make change your competetive advantage.

Learn how change works and use it to your advantage

Change follows the same, predictable patter for organizations, teams, and individuals. When you learn how change works, you can get ahead of the curve and get better results.

  • Leaders can create a "Case for Change" and be very clear about what they are moving from and moving to. This helps them create specific measurements they can use to track their progress.
  • Calculate the true cost of change to make sure you don't just end up back at the status quo or worse.
  • Carefully prepare how change is introduced in a way that will actually create buy-in and avoid the "Zone of Disruption."
  • Truly develop the ability to change as a competetive advantage.

Organizations don't change, people do

Many companies tell us that they are "good" at change, but the data we find tells a slightly different story. In a research study involving tens of thousands of employees all over the world, we learned some surprising data.



Some changes are poorly planned, but the vast majority of the failures happen because people either fight against it or don't know specifically what they need to do to make it happen.

We help you get everyone on-board and working to make your changes happen:

  • Help every single employee develop specific skills to become competent at change.
  • Show each individual how they contribute to the change and what's expected of them.
  • Share a clear vision of how the organizaiton will benefit and help each employee see "what's in it for them."
  • Bring people together as teams that will supercharge their efforts and get results.

The Red Tree Change Model


Learn more about how change works and how to use it to your advantage. More...



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Change Essentials

Leaders@Change

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