The Red Tree Change Model

Change follows a predictable pattern both for companies and for individuals. The Red Tree Change Model helps you diagnose where you are and what you should be doing to get the most out of whatever changes you are dealing with.

Change is Introduced

Whether change is introduced by choice or by outside forces, it generally causes the same chain of events. When changes are made by leaders, the key to success is being prepared to handle the consequences as quickly as possible.

The Zone of Disruption

When change happens, it causes a downturn in productivity in some way or another. The bigger the change, the more severe the disruption.

Point of Decision

Disruption continues until people decide to adapt to the change instead of fighting against it. Sometimes people will continue to fight against the change indefinitely.

Zone of Adoption

Once people have decided to adapt to the change, a period of adoption begins and they make changes to their actions to accommodate for it. This leads to a point of productivity that existed before the change was introduced. The change continues to cost until this breakeven point is met.

Zone of Innovation

Finally, when people begin taking advantage of the change and doing new things, there is an opportunity to benefit. Without this period, the change will always cost more than it gained.